9.26.2008

The sound of a sports car engine turns women on?

Looking for topics to write about for this mail magazine, I spend time everyday skimming articles on cars in newspaper, magazines, news, etc; and I found an interesting and funny story the other day.

An insurance company asked a research institute to carry out a survey to see what kind of reaction you get to expensive cars which target the rich population. The result showed that the sound of Italian supercars turns women on and it was clearly proved that no one feels stimulated with the quiet sound of small, cheaper & economical cars.

Concretely speaking, 40 males & females listened to the sound of the following cars Maserati (Italy), Lamborghini (Italy), Ferrari (Italy) and Polo of Volkswagen (Germany) and the level of testosterone in their saliva was measured.

Testosterone is the hormone which affects our mental state. If you have a lot of it, both males & females get aggressive, short-tempered, sexually arosed and lose ability in judgement. So if the human brain is like an engine, testosterone is nitroglycerine. Males have more of this hormone, so they want to beat someone else and tend to like fighting. Males fight to get females. Testosterone brings out sexual desire in men. For males, having high level of testosterone means ultimate pleasure and it was actually proven that testosterone has a mental effect of making us feel good.

Going back to the survey result, when they heard the sound of Italian cars, although everyone’s testosterone level went up, females showed an unnaturally higher increase of it. All females got excited with the sound of a Maserati car and males liked a Lamborghini. Some women who did not have any interest in cars were in the survey but even their level of testosterone went up. However, when they heard the sound of the small engine of a Volkswagen Polo, their feeling went as frosty as an Alaskan winter.

Some time ago, a survey by General Motors (USA) showed that 9 in 10 women want to talk to men in a Hybrid car more than men in a Porsche; in reality if you are driving a Prius, women will come & talk to you but they will not feel anything…

Now do you want a sport car?


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1 comment:

Anonymous said...

So they really have to put up a credible experiment on this. I thought it was just a theoretical article but its great!