Initial cost of Cars & what you don’t want your partners to know

The other day, a think-tank in Japan carried out a survey to 500 males & females aged between 10 and 50 on mobile phones. Of what sort of services you want to know the initial cost?

The result was as follows:
1) Monthly mobile phone usage 60.7%
2) Tax (income tax, local tax, etc.) 58.5%
3) Utility charges 53.2%

The reasons why people want to know the break-downs were:
1) Cost structure is not clear 48.8%
2) It seems too expensive 44.9%
3) Set price is questionable 42.8%
We can give a glimpse into the fact that consumers do not have complete confidence in the prices suppliers of service have set.

To the question of “Of what commercial goods do you want to see the initial cost?” the top three answers were:
1) Cars 37.2%
2) Mobile phones 28.9%
3) Cosmetics 23.9%

Males say:
1) Cars 23.8%
2) Mobile phones 31.8%
3) Condominium apartment 24.4%

Whereas Females say:
1) Cosmetics 42.6%
2) Mobile phones 31.8%
3) Cars 31.6%

From these results, I can say that both males and females want to know the initial costs of household products.
To tell you what the initial cost of cars is, if a completed car cost is 100%, 25% goes to manufacturing costs (including labour), 20% to redemption of the development cost, 30% to the promotion cost, 15% to the manufacturer’s profit and 10% to the dealer’s pocket. In the manufacturing cost, the engine and transmission only account for from 6% to 8% together.

Then what you do not want others to know?

What do you want your partner to give you information on? What single people want their boyfriend / girlfriend to tell you about in detail?
Males want their girlfriends to tell them about:
1) How their money is spent 28.1%
2) Their future dream 24.1%
3) Their life plan 22.6%
Whereas females want their boyfriends to tell them about:
1) Their annual income 37.8%
2) Their chronic disease 33.0%
3) How their money is spent 31.9%
Both males and females chose something to do with the “money” and want to know about each other’s “relationship with the money”. It might be reflecting the recent economic situation; they are realistic.

On the other hand, what they do not want each other to know?
Males do not want their girlfriends to know:
1) History of TXT sent and received on their mobile phone 20.1%
2) Total amount of savings in the bank 16.1%
3) Photos saved in a folder of their mobile phone 12.0%
Whereas females do not want their boyfriends to know:
1) Their weight 35.2%
2) History of TXT sent and received on their mobile phone 25.6%
3) Their body fat percentage 25.2%

Males and females in Japan now seem to be worried about their future but do not want others to know about their personal things. Don’t you see an uncomfortable distance between males and females? How about in your country? Is there a bit of distance between them?


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★ JPCTRADE Home page : http://jpctrade.com/
★ JPCTRADE Blog : http://jpctrade.blogspot.com/

(Editor)
JPC TRADE CO.,LTD.
3B YS-Building, 1-2-2 Botan, Koto-ku, Tokyo, Japan
Japan Used Motor Vehicle Exporters Association (JUMVEA)
TEL : +81-3-5245-7731
FAX : +81-3-3643-4955