Consumption pattern of people with metabolic syndrome

Lately, it is getting too cold to go outside & do something. I know lack of exercise is not good for my health but I cannot stand the cold. I found this article in the newspaper the other day about the consumption pattern of people who have metabolic syndrome from lack of exercise and overeating.

Metabolic syndrome is a collective term for conditions like “Adipositas”, “Hyperpiesia”, “Diabetes”, “Hyperlipemia”, etc.; which are induced by obesity, especially the one caused by fat accumulated around internal organs. It is not just being fat but carrying fat around vital organs that is a problem. This is hard to tell from outside. Generally, if your waist measures more than 85cm for male, 90cm for female then you have Visceral adiposity and Metabolic syndrome.

So when people have Metabolic syndrome, what is their consumption pattern like? According to the newspaper, they do not worry about their appearance too much (isn’t it a bit rude to say something like this?). To be compared with non-metabolic syndrome people, they are not after good-quality products with tasteful design and they care about the brands less. However they are more eco-conscious and after things “kind to earth even if they are a bit inconvenient”.

In this survey, 16% of the people think they have Metabolic syndrome (Group A), 30% of them think they do not have Metabolic syndrome but are worried they might have it one day (Group B), 45% think they have no worry and 9% were not sure (Group C).

Checking their answers to the questions about their attitude towards consumption, people with Metabolic syndrome did not show much interest in quality and design of products. For example, to the question: “Do you like sophisticated shops?” 61% of Group C said “Yes” whereas 50% of Group A said so. To the question: “Are you interested in colours & designs?” 58% of Group B, 69% of Group C and 48% of Group A said “Yes”. To the question: “Do you buy well-known brand even if they are more expensive?” 27% of Group C and 22% of Group A said “Yes”.

On the other hand, they have higher environmental consciousness. “Are you worried about the way we waste energy and resources?” 87% of Group A, 83% of Group B and 81% of Group C said “Yes”. “Do you mind if your life get a bit inconvenient to protect our environment?” 79% of Group A said “No” which was a little bit higher than 75% of Group B and 76% of Group C.

So if we make something, not so fashionable & well-designed but simple & eco-friendly, they might attract people with the syndrome. It means, if it is for cars, people with the syndrome should like hybrid ones and imported cars which consume too much gas should not be popular among them. When I think about it, yes, it might be true.

I would like to think I do not have the syndrome yet but because I like hybrid cars, I might be secretly joining the group…


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